Thank you for visiting our website and for your interest in www.magura-b2b.com. We regard the privacy of your data as essential. We therefore wish to inform you in the following about how we process your personal data. The party responsible for this website www.magura-b2b.com (the "controller") for purposes of data protection law is:
MAGURA Bosch Parts & Services GmbH & Co. KG (hereinafter referred to as MBPS)
72574 Bad Urach
Tel.: +49 (0)7125 9694 60
Personal data (sometimes also referred to as personal-related data) are data which could in principle be used to identify you. It is immaterial in this respect whether your identity can be established from a single piece of information; this will seldom be the case. The more information and data which are compiled, however, the more precisely a person can be identified. Personal data includes but is not limited to a person’s name, address, age, email address and telephone number.
1 Collection, processing and storage of personal data
MBPS only collects, processes and stores your personal data if this is permitted by law or if you have given your consent.
We obtain these data via two channels: Either the data are provided by you yourself or are collected when you use our services.
1.1 Data which you communicate to us
You will be able to use our website to a limited extent, without communicating any personal data to us directly. If you would like to create a customer account with us, we will ask for personal information from you in order to be able to process the respective services quickly and in a user-friendly manner or to be able to offer certain services at all.
If you create a customer account with us via our website, the following data will be collected during customer registration:
- Company name
- VAT ID / Tax number
- Postal Code
The data mentioned will be processed by us for the following purposes:
- Implementation of pre-contractual services, for the fulfillment of the contract or for the purpose of customer care, including shipping and payment processing
- Provision of local services, e.g. training
- Provision of our services such as the B2B shop and web training
1.2 Data which we obtain when you use our services
Some data are obtained automatically for technical reasons when you visit our website. These data are then temporarily stored in a "log file". The following information is then recorded without any action on your part and is stored until it is erased automatically:
- The IP address of the requesting computer
- The date and time of access
- The name and URL of the retrieved file
- The website from which access has been made (referrer URL)
- The browser and operating system on your Internet-enabled computer as well as the name of your access provider.
This information will be processed by us for the following purposes:
- To guarantee that a connection is established to the website smoothly
- To guarantee that our website can be used with ease
- To evaluate system security and stability
- For other administrative purposes
This data processing is lawful under Article 6 (1) sentence 1 f) GDPR. Our legitimate interest arises from the purposes of data processing stated above. Under no circumstances will we use the data collected for these purposes to identify you personally.
1.3 Transfer of data
Your data are on no account sent to third parties except for the purpose of fulfilling our contractual obligations to our customers. We also take corresponding measures and perform regular checks to ensure that the data collected by us cannot be seen or accessed by third parties.
We send your data to the following third parties:
Our MBPS branch offices:
- MAGURA Bike Parts Benelux, Leemansweg 110, 6827 BX Arnhem, Netherlands, telephone: +80000224488, firstname.lastname@example.org
- MAGURA Bike Parts UK Ltd., Holly Yard, Brascote, Newbold Verdon, LE9 9LE Leicestershire, United Kingdom, telephone: +800 00224488 email@example.com
- MAGURA Bike Parts Sarl., 4-6 Rue du Sundgau, 68270 Wittenheim, France, telephone +800 00224488, firstname.lastname@example.org
and to the transport undertakings referred to on this website: engaged enterprises.
The functions referred to above will use your data for the following purposes:
- Provision of the contractually agreed services in Germany and abroad
- Shipment of the ordered goods or collection of service parts
We also commission external service providers for IT and marketing services and programming, such as website hosting, so that we can provide you with our services. We have carefully selected these service providers and regularly monitor them, in particular their careful handling and protection of the data stored with them. All service providers are obliged by us to maintain confidentiality and to comply with legal requirements.
We warrant that the data provided comply with legal requirements and that the data are only sent to these third-party functions. If you have any concerns in this regard, please contact our data protection officer at email@example.com.
1.4 Data transfer to third countries or international organisations
Data may be transferred to recipients in countries outside the European Union (so-called third countries) if suitable guarantees have been made regarding the establishment of an appropriate level of data protection.
Your data can be transmitted to our subsidiary in Great Britain for the purpose of fulfilling the contract. According to the EU Commission's adequacy decision of June 28, 2021, the United Kingdom is a safe third country.
Your data will not be transmitted to international organizations.
2 Your rights
You naturally retain control of all the personal data you make available to us when you visit our website and use our services.
By law we are required to provide information to you in this respect. These rights are available to you and may be exercised by you at no charge. To assert your rights, please contact firstname.lastname@example.org.
2.1 Right of access
You have the right to receive information at any time about the personal data we hold on you.
2.2 Right to withdraw consent once given
You have the right to revoke your consent with effect for the future at any time. If you withdraw your consent, we will erase the relevant data immediately unless there are other legal grounds for processing such data without your consent. Withdrawal of consent does not affect the lawfulness of any processing conducted on the basis of the consent up to the point of withdrawal.
2.3 Right to object
If, after weighing up competing interests, we conclude that it is in our overriding legitimate interests to process your personal data, you will have the right to object to such processing at any time on grounds relating to your particular situation with effect for the future.
We will stop processing your data if you exercise your right to object. However, we retain the right to continue processing your data if we are able to demonstrate compelling legitimate grounds for such processing which override your interests, basic rights and basic freedoms, or if such processing would serve the establishment, exercise or defence of legal claims.
If your personal data are processed by us for the purposes of engaging in direct advertising, you have the right to object at any time to the processing of your personal data for such advertising purposes. You can exercise your right to object as described above.
2.4 Right to data portability
You have the right to have your data transmitted by us to another controller.
2.5 Right to rectification, erasure or restriction of processing
You have the right to have your data rectified or erased or its processing restricted.
2.6 Right to lodge a complaint
3 Storage period
All data are erased as soon as the reason for which they have been collected no longer applies. Your data will be stored for as long as this is necessary to provide our online offer and the associated services or for as long as we have a legitimate interest in further storage. We then delete your personal data, with the exception of data that we must continue to store in order to fulfill legal obligations (e.g. due to retention periods under tax and commercial law).
4 Automated decision-making
The collected personal data are not used for automated decision-making purposes.
Information is stored in the cookie in connection with the specific terminal device used. However, this does not mean that we have immediate access to your identity.
One of the purposes of cookies is to make it easier for you to use our offer. We use session cookies, for example, to recognise whether you have already visited certain pages on our website. These session cookies are deleted automatically when you leave our website.
We also use temporary cookies which are stored on your terminal device for a specific period of time and are intended to enhance user-friendliness. If you return to our website to use our services, we can automatically recognise your previous visit and the entries and settings you have made so that you do not have to make these entries and settings again.
The data processed by cookies are needed to safeguard our legitimate interests and those of third parties under Article 6 (1) sentence 1 f) GDPR.
You can use your browser to display or delete the cookies which are on your computer or to configure your settings in such a way that not all cookies or no cookies at all are stored any more. Please note that if you disable the settings of cookies some functions may no longer work properly.
5.2 Use at MBPS
MBPS mostly uses session cookies on its website; these cease to be valid as soon as the browser they have been set on is closed. We are currently using cookies for the following purposes on our website to ensure proper operation:
We use Google Analytics on our website. This is a web analytics service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
The Google Analytics service is used to analyze how our website is used. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the analysis, optimization, and economic operation of our site.
Usage and user-related information, such as IP address, place, time, or frequency of your visits to our website will be transmitted to a Google server in the United States and stored there. However, we use Google Analytics with the so-called anonymization function, whereby Google truncates the IP address within the EU or the EEA before it is transmitted to the US.
The data collected in this way is in turn used by Google to provide us with an evaluation of visits to our website and what visitors do once there. This data can also be used to provide other services related to the use of our website and of the internet in general.
Google states that it will not connect your IP address to other data. In addition, Google provides further information with regard to its data protection practices at
including options you can exercise to prevent such use of your data.
In addition, Google offers an opt-out add-on at
Google Tag Manager
Google Tag Manager is a solution that allows website tags to be managed through one interface. The Tag Manager tool itself is a cookie-free domain. As a result, the Tag Manager does not record any personal data. The tool triggers other tags, which in turn may collect data. Google Tag Manager does not access this data. If deactivation has been carried out at the domain or cookie level, this remains in place for all tracking tags that are implemented with Google Tag Manager.
Our website uses Google Maps to display our location and to provide directions. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.
If you access the Google Maps components integrated into our website, Google will store a cookie on your device via your browser. Your user settings and data are processed to display our location and create a route description. We cannot prevent Google from using servers in the USA.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in optimizing the functionality of our website.
By connecting to Google in this way, Google can determine from which website your request has been sent and to which IP address the directions are transmitted.
If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
Google also offers further information at
Our website uses Google Fonts to display external fonts. This is a service provided by Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland (hereinafter: Google).
To enable the display of certain fonts on our website, a connection to the Google server in the USA is established whenever our website is accessed.
The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in the optimization and economic operation of our site.
When you access our site, a connection to Google is established from which Google can identify the site from which your request has been sent and to which IP address the fonts are being transmitted for display.
Google offers detailed information at
in particular on options for preventing the use of data.
We use YouTube on our website. This is a video portal operated by YouTube LLC, 901 Cherry Ave, 94066 San Bruno, CA, USA, hereinafter referred to as "YouTube".
YouTube is a subsidiary of Google Ireland Limited, Gordon House, Barrow Street, Dublin 4, Irland, hereinafter referred to as "Google".
We use YouTube in its advanced privacy mode to show you videos. The legal basis is Art. 6 Para. 1 lit. f) GDPR. Our legitimate interest lies in improving the quality of our website. According to YouTube, the advanced privacy mode means that the data specified below will only be transmitted to the YouTube server if you actually start a video.
Without this mode, a connection to the YouTube server in the USA will be established as soon as you access any of our webpages on which a YouTube video is embedded.
This connection is required in order to be able to display the respective video on our website within your browser. YouTube will record and process at a minimum your IP address, the date and time the video was displayed, as well as the website you visited. In addition, a connection to the DoubleClick advertising network of Google is established.
If you are logged in to YouTube when you access our site, YouTube will assign the connection information to your YouTube account. To prevent this, you must either log out of YouTube before visiting our site or make the appropriate settings in your YouTube account.
For the purpose of functionality and analysis of usage behavior, YouTube permanently stores cookies on your device via your browser. If you do not agree to this processing, you have the option of preventing the installation of cookies by making the appropriate settings in your browser. Further details can be found in the section about cookies above.
6 Data security
We use the common SSL (Secure Socket Layer) procedure on our website in connection with the highest encryption level which is supported by your browser. You will recognise whether specific pages on our website are transmitted in encrypted form from the closed image of a lock or the lock symbol in the lower status bar of your browser.
We also take suitable technical and organisational security measures to protect your data against accidental or intentional manipulation, partial or total loss, destruction or against unauthorised access by third parties. Our security measures are being continuously improved in line with the state of the art.
8 Responsible for data collection
If you have any questions, require any information, wish to make applications, lodge complaints or make any criticism, please contact:
MAGURA Bosch Parts & Services GmbH & Co. KG,
72574 Bad Urach, Germany,
telephone: +49 (0)7125 969460,
Contact details of the data privacy officer
If you have any questions, require any information, wish to make applications, lodge complaints or make any criticism relating to our data protection, please contact:
Gustav Magenwirth GmbH & Co. KG,
Stuttgarter Straße 48,
72574 Bad Urach
Telephone: +49 (0)7125 1530
9 Customer account/registration
If you create a customer account with us via our website, we will use the data you entered during registration (e.g. your name, your address, or your email address) exclusively for services leading up to your potential placement of an order or entering some other contractual relationship with us, to fulfill such orders or contracts, and to provide customer care (e.g. to provide you with an overview of your previous orders). We also store your IP address and the date and time of your registration. This data will not be transferred to third parties.
If you give your consent to this processing, Art. 6 Para. 1 lit. a) GDPR is the legal basis for this processing.
If the opening of the customer account is also intended to lead to the initiation of a contractual relationship with us or to fulfill an existing contract with us, the legal basis for this processing is also Art. 6 Para. 1 lit. b) GDPR.
You may revoke your prior consent to the processing of your personal data at any time under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent.
The data previously collected will then be deleted as soon as processing is no longer necessary. However, we must observe any retention periods required under tax and commercial law.
The legal basis for this is Art. 6 Para. 1 lit. a) GDPR.
You may revoke your prior consent to receive this newsletter under Art. 7 Para. 3 GDPR with future effect. All you have to do is inform us that you are revoking your consent or click on the unsubscribe link contained in each newsletter.
11 SAP Marketing Cloud
The newsletter is created and sent using the SAP Marketing Cloud, a cloud service provided by SAP Germany SE & Co. KG, Hasso-Plattner-Ring 7, 69190 Walldorf. You can view the provider's data protection provisions here: https://www.sap.com/about/trust-center/data-privacy.html
The Marketing Cloud is used to send newsletters, to carry out statistical surveys and analyzes, and to log the registration process. This is done on the basis of our legitimate interests in accordance with Art. 6 Paragraph 1 lit. f) GDPR. Our interest is directed towards the use of a user-friendly and secure newsletter system that serves both our business interests and the expectations of the users.
If you contact us via email or the contact form, the data you provide will be used for the purpose of processing your request. We must have this data in order to process and answer your inquiry; otherwise we will not be able to answer it in full or at all.
The legal basis for this data processing is Art. 6 Para. 1 lit. b) GDPR.
Your data will be deleted once we have fully answered your inquiry and there is no further legal obligation to store your data, such as if an order or contract resulted therefrom.
Statement developed on the basis of: Model Data Protection Statement from Anwaltskanzlei Weiß & Partner
MAGURA Bosch Parts & Services GmbH & Co. KG, 2021